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DNA Cascais

This project is developed by DNA Cascais in partnership with StartIUPI. It is aimed at the students of the 3rd and 4th grades.

It was built based on the IUPI Be, a program that aims to make children discover their unique potential, so they can grow and reach adulthood having the power to choose, as well as respecting themselves and doing what they like, thus living a more fully life.

In these classes and through recreational programs, they work areas of relational promotion with each other:

  • Presentation and Communication
  • Knowing how to listen
  • Self-Esteem and Confidence
  • Planning and Organization
  • Identifying opportunities and creativity
  • Partnerships and win-win cooperation
  • Responsibility and teamwork

This project was also designed based on another program, the IUPI Biz Kids, where students work the theme of entrepreneurship in a more direct way, through the value creation cycle: Product, Price, Promotion and Place.

As a team, they create their own company, producing products, pricing them, creating promotional strategies and ultimately selling their products on the local market. The team that is able to create more value wins.

The project DNA Cascais IUPI culminates with the realization of a fair, with all the students of the various schools involved, in order to present to the community the work that has been conducted over the value creation cycles in the several working sessions over the course of the program.